The Indian non-life insurance sector has registered an impressive growth in the post liberalization era and continues to offer substantial room for further growth owing to low penetration ratios. The industry is entering into a phase of relative stability and optimal price discovery after the commencement of complete de-tariffed regime four years back. Private insurers have managed to garner an attractive market share at the expense of public sector insurers owing to their aggressive growth strategies, focus on developing a large mutli-channel distribution network and a customer focused service approach.