India's retail sector is worth an estimated USD350 billion and is growing between 30 to 40 percent per annum. It is ranked as one of the world's most exciting retail destinations witnessing high rates of growth for the organised sector; and is frequented by consumers who have some of the highest consumer confidence levels. Studies of transitional economies shows that modern trade reduces wastage across India's farm-to-fork supply chain, strengthens India's position as a sourcing hub to the world, results in increased employment, introduces increased choice and variety of products into the market, levels the playing field in terms of "lifestyle parity," and ushers in vital technology investments and best practices transfer.